We are pleased to present our latest trend report — Best Practices 2025: Brands × AI Digital Tools.
This publication explores key trends in brand communication, design, contemporary lighting collections, and the growing influence of AI in the lighting industry — as well as the development of innovative collections such as Topo.
Created as both a reflection and a roadmap, it highlights how leading European lighting brands, with their innovative lighting design, shape their identity with the Resonance collection and connect with audiences through digital innovation and the Hope collection.
Inside:
- 2025 branding and marketing trends;
- successful strategies from European brands;
- AI-driven tools for sales and promotion, including portable lighting solutions;
- practical insights for professionals.
Explore the full report: Best Practices 2025
